Introduction to Facebook Ads & Business Manager
-
Introduction to Facebook Ads & Business Manager (2:46)
-
How to create your business manager account (3:28)
-
Overview of the Business Manager (11:46)
-
Adding your ad account and page to the business manager (16:23)
-
Creating your first saved audience (23:10)
-
Overview of the ads interface (14:25)
-
Overview of ad objectives (11:23)
-
Overview of ad sets & placements (11:10)
-
Overview of creating an ad (13:51)
-
Reviewing your ad and using the preview tool (5:52)
-
Review your ad's performance (columns & breakdown) (25:39)
-
What is the Facebook pixel? (9:16)
-
How to see if the Facebook pixel is installed (4:10)
-
Installing the Facebook pixel on your website (9:13)
-
Creating lead events for conversions (18:55)
-
Creating custom conversions using Thank You pages (6:48)
-
Using UTM tags to track results (29:48)
-
Create a re-targeting campaign (9:12)
